Have you ever heard of the Stroop effect? In psychology, the Stroop effect is a demonstration of cognitive interference where a delay in the reaction time of a task occurs due to a mismatch in stimuli.
A basic task that demonstrates this effect occurs when there is a mismatch between the name of a color (e.g., "blue", "green", or "red") and the color of ink used to print it (i.e., the word "red" printed in blue ink instead of red ink). When asked to name the color of the word, it takes longer and is more prone to errors than when the color of the ink matches the name of the color.
The effect is named after John Ridley Stroop, who first published the effect. So, with this in mind, are you ready to take this challenge?
Not every job is the same, but the challenge is – to produce a container that is functional and attractive, as efficiently and cheaply as possible. As Holland Colours, we provide our customers with the full range of products, technologies and services needed to meet this challenge. Through the use of unique coloring and additive solutions, we offer products for every PET packaging need, so enhancing bottle production.
Holland Colours has a proven track record in helping our Building & Construction industry customers meet their colorant needs and grow their business. Whether you are a small, medium or large company, if you want global production and supply, cutting edge R&D and customization, excellent sales and support, and fast and dependable logistics, we’ve got it.
As an employee-owned global company we create customized and effective color solutions that bring you a competitive advantage and offer you peace of mind.
Coen Vinke, Chief Executive Officer, Holland Colours